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Ad changes - no more banners ads, BUT...

Ad changes - no more banners ads, BUT...

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If you are a free member, you may have noticed over the last few days the banners ads have gone, freeing more vertical space on every page.

So a better user experience allowing for bigger boards, and more table rows on screen at once.

But, this is because the banner ads have been replaced with 'vignette ads', which is an overlay format, covering part of the screen on desktop, more on mobile, until closed, 1 every 10 minutes . I myself use the site with these ads on to monitor and review, and this seems like a fair compromise.

Due to the total ad blindness to banners ads, which RHP used previously, a new format has lifted ad revenue a little, which is a nice benefit, although this may be temporary.

And a little reminder, if you do use ad blockers, please unblock ad blocking for this site if you are free user. Ads help compensate for the cost incurred of providing this service to free users. If you really don't like ads, a subscription will remove them and add other benefits.

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@Russ

I noticed.

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@moonbus said
@Russ

I noticed.
That's good - that means no ad blocker! 🙂

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@Russ said
although this may be temporary.
And this turned out to be the case.

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@Russ said
And this turned out to be the case.
Does this mean you will be removing the full/page adverts ?

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@moonbus said
Does this mean you will be removing the full/page adverts ?
You prefer the banner ads?

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@Russ said
You prefer the banner ads?
Banners are less intrusive. Neither one is annoying enough to induce me to subscribe again.

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@moonbus said
Neither one is annoying enough to induce me to subscribe again.
That sounds like a challenge.

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@Russ said
That sounds like a challenge.
I have my own perceptual filter. My wife and kids notice this, too. When the adverts get shriller, I switch my mobile devices to b&w mode and my eyes automatically focus on what’s relevant to me. You see, the adverts change constantly, so I can simply ignore whatever is different without invoking conscious decision processes. Whereas, if an advert for hearing aids or vacuum cleaners looked almost identical to a position from Bronstein‘s book of the tournament Zurich 1954, I would have to look twice at it to determine whether to take a closer look or ignore it.